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UGC Ads vs EGC Ads on Meta: Strategies, AI Integration & How to Get the Best Results

In today’s digital-first advertising world, brands are shifting their focus from traditional ad formats to more humanized, authentic,…

Prashant May 30, 2025

Digital Marketing

Top OTT Platforms in India 2025: The Real Story of India’s Exploding OTT Market

India's Over-The-Top (OTT) media landscape has undergone a transformative journey over the past decade. With the proliferation of…

Prashant May 22, 2025

Digital Marketing

The Ultimate Guide to Best AI Tools for Digital Marketers in 2025

Digital marketing in 2025 is driven by artificial intelligence across every channel—from content creation and video production to…

Prashant May 21, 2025

Digital Marketing

AI-Driven Personalization in Marketing: Transforming Customer Engagement in 2025

In today’s digital-first landscape, personalization is no longer a luxury-it’s an expectation. Customers demand experiences tailored to their…

Prashant May 19, 2025

Digital Marketing

Is Google Losing Its Grip on Search to AI Tools?

In a surprising revelation that has rippled through Silicon Valley and Wall Street, Apple’s Senior VP of Services,…

Prashant May 15, 2025

Digital Marketing

Zepto Atom: Revolutionizing Retail Media with AI & Analytics — A Deep Dive into Zepto’s Game-Changing Move

In the rapidly evolving landscape of e-commerce and digital retail, staying ahead requires not only speed but also…

Prashant May 15, 2025

Digital Marketing

How to Run High-Converting Meta Lead Generation Campaigns: A 2025 Optimization Guide

The Power of Meta Platforms in Lead Generation In today's digital landscape, Meta ads platforms—primarily Facebook and Instagram—have…

Prashant May 11, 2025

Digital Marketing

Why Brand-Led Performance Marketing Is the Growth Strategy You Can’t Ignore

Brand-Led Performance Marketing In today’s ever-evolving digital landscape, marketers are under increasing pressure to deliver results now. Impressions,…

Prashant April 30, 2025

Digital Marketing

Why Do We Get Junk, RNR, or Wrong Number Leads on Meta Leads Generation Campaigns (Even After Optimization)?

Running lead generation campaigns on Meta platforms like Facebook and Instagram can be incredibly powerful for B2C and…

Prashant April 16, 2025

Digital Marketing

MQL vs SQL: Why Your Funnel Isn’t Just a Pipeline — It’s a Process

In lead generation, the challenge often isn’t how many leads you generate — but how qualified they are…

Prashant April 8, 2025