Posted inDigital Marketing
Marketing in the Modern Era: Why Google & Meta Are No Longer Enough to Win Customers
The Marketing Shake Up Is Here, Are You Still Playing 2015’s Game in 2025? Let’s get real marketing…
Posted inDigital Marketing
Streaming, Scrolling, Searching, and Shopping: How Short Video Trends Have Transformed Consumer Behaviour
The Rise of a New Digital Rhythm There was a time when consumers would browse the Sunday newspaper…
Posted inDigital Marketing Startups
YouTube New Ad Monetization Policy (Starting July 15, 2025)
Youtube New Ad Monetization Policy : The Monetization Wake-Up Call – YouTube’s Bold Move in 2025 YouTube has…
Posted inDigital Marketing
Google Ads to Require Phone Number Verification for Message Assets from August 1st: What You Need to Know
Let me be upfront about this—if you’re running Google Ads and using message assets, you need to stop…
Posted inDigital Marketing
India Now Ranks 3rd in Global Tech Startup Funding – A Big Win for the Startup Ecosystem!
India’s tech startup scene has something big to celebrate in 2025! In just the first six months of…
Posted inDigital Marketing
The 7Ps of Marketing to Build Winning Marketing Strategies (And Why They Actually Work)
Let’s be honest—marketing frameworks often feel like academic checklists that belong more in classrooms than in the chaos…
Posted inDigital Marketing
Mastering Meta Ads with AI: A Leader’s Playbook to Performance Excellence in 2025
Meta Ads with AI AI Isn't the Future—It's the Now of Meta Advertising As a performance marketing leader,…
Posted inDigital Marketing
Conversational Commerce: Turning Chats into Conversions
Why WhatsApp, Messenger, and Instagram DMs are the New Age Sales Channels for D2C Brands? As a marketing…
Posted inDigital Marketing
Google Veo 3 Is Here: The AI Tool That Might Replace Filmmakers!
Introduction to Google Veo 3 In the rapidly evolving landscape of generative AI, Google has once again pushed…
Posted inDigital Marketing
UGC Ads vs EGC Ads on Meta: Strategies, AI Integration & How to Get the Best Results
In today’s digital-first advertising world, brands are shifting their focus from traditional ad formats to more humanized, authentic,…